Randy MacLean is the founder and President of WayPoint Analytics, an expert in the field of distribution analytics and profitability, and a frequent presenter to wholesale distribution associations across the US and Canada.
Randy's founded and grown more than a dozen businesses within the technology industry. Click here to learn more about Randy MacLean.
To book Randy for a speaking engagement, contact him by clicking here.
The 7 Areas That Need Your Focus (brief)
The 3rd of 3 lists defining the markers of Distribution companies outpacing their peers.
Customer segmentation can be one of the most powerful tools you can use to develop and implement plans to optimize and deepen your customer relationships.
You've Lost Your Biggest Account – Now What?
Everyone eventually faces the loss of a significant account. Sometimes big enough that "normal" operations are no longer feasible.
Profit-Driven Customer Service
There's a direct link between high profits and second-tier customer service. This is how you use it to make more money.
Maximizing Account Potential through Segmentation
Randy MacLean discusses the value and utility of segmenting your customer accounts.
Cost Structures: What Makes for a Good Sale?
Learn why distributors can't simply rely on gross margin when determining whether a sale will add to the bottom line.
Changing Sales Strategy Using LIPA
Randy MacLean talks about the emergence of a new sales strategy.
Using WayPoint's High Volume Account Report to Increase Profit
Randy discusses the benefits of the extraordinarily valuable High Volume Account Report.
Innovate Podcast: Ultimate Customer Segmentation To Drive Profit
Dirk Beveridge interviews Randy MacLean of WayPoint Analytics on the ultimate profit-based customer segmentation.
Exec Brief #2: Tilting The Playing Field (Action)
Randy MacLean discusses the secret to sustainable profitability and lays out a proven 6-step strategic road map that will help you take your competitors down.