•profit analytics •WayPoint Analytics •cost-to-serve math •segmentation •customer segmentation •Randy MacLean •money-losing customers •cost analysis •customer profitability •customer strategy •effective market segmentation •client segmentation matrix •managing customers for profit •fixing customer profitabilityMonday, May 13, 2019—Customer segmentation can be one of the most powerful tools you can use to develop and implement plans to optimize and deepen your customer relationships.
With the right segmentation you can define customer service levels, delivering high service levels to the accounts that need and can afford it. You can set price levels appropriate customers needing every level of support from "no frills" to "gold-plated". You can focus your sales efforts precisely — working to acquire new customers that perfectly fit your strategy and deliver increased profitability through optimally-efficient logistical relationships.
This video outlines some of the most important segments.
For more information about Randy MacLean, visit: www.waypointanalytics.net
Maximize profitability with WayPoint's Margin Analysis. Segment by profit, optimize pricing, identify underperforming margins, and boost through optimization.
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The 3rd of 3 lists defining the markers of Distribution companies outpacing their peers.
The 1st of 3 lists defining the markers of Distribution companies outpacing their peers.
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Reviewing new improvements to the usability of WayPoint
In this session, Randy MacLean presents some key concepts and metrics for advanced profit management, and shows how they're reported in WayPoint.
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Randy MacLean discusses the value and utility of segmenting your customer accounts.
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In this 33-minute video, Randy MacLean of WayPoint Analytics shares some of the most important secrets and techniques for evaluating and measuring profit.