www.randymaclean.com Randy MacLean
Exec Brief #1: Tilting the Playing Field (The Strategy )

•profit analytics •distribution management best practices •profit strategy •pricing strategies •executive briefingThe science of Line Item Profit Analytics (LIPA) reveals the way companies really make money (it's not what most executives think); and this can be used to build an unassailable profit position in any market.

Increasing profitability is not a mystery. Watch this 45-minute strategy session delivered to WayPoint clients in which Randy MacLean discusses a strategy to shift the profits in the market to your own distribution company. You'll learn how to get superior profit gains by applying the same system.

In this executive briefing for WayPoint clients, Randy MacLean lays out the strategy and the underlying mathematics. You'll learn:

How to generate record cash flow and record profits while providing concierge-level service AND best pricing for your most profitable accounts

How putting this strategy into practice in your distribution company will generate results for the balance of 2015 far beyond your current plan

A clear and logical path to simultaneously delivering superior profit gains

This seemingly paradoxical combination is completely possible when you look at the numbers; and it will have a devasting effect on your competitors!

At the end of the webinar, Randy offers all who are interested to get in touch with him to discuss how this exciting strategy can be applied to their distribution business. Take advantage of this generous offer by emailing info@waypointanalytics.com or calling (480) 426-9962.

Downloads: tilting_the_playing_field_1.ppt

Rating: (please tell us what you think)

For more information about Randy MacLean, visit: www.waypointanalytics.net


Measuring & Managing Fleet Costs


Sophisticated New Delivery Costing Drives Higher Profits

Customer Segmentation


Customer segmentation can be one of the most powerful tools you can use to develop and implement plans to optimize and deepen your customer relationships.

New Money – How to Analyze & Boost Profit from Delivery


See the surprising new methods top companies are using to calculate and optimize delivery costs and pricing, generating millions in new profits.

How Money is Made in Wholesale Distribution


Randy MacLean shares his analysis of over $65B of distribution business to help others shed incorrect assumptions about how to make money.

Profit-Driven Customer Service


There's a direct link between high profits and second-tier customer service. This is how you use it to make more money.

Cost Structures: What Makes for a Good Sale?


Learn why distributors can't simply rely on gross margin when determining whether a sale will add to the bottom line.

Changing Sales Strategy Using LIPA


Randy MacLean talks about the emergence of a new sales strategy.

Using WayPoint's High Volume Account Report to Increase Profit


Randy discusses the benefits of the extraordinarily valuable High Volume Account Report.

Innovate Podcast: Ultimate Customer Segmentation To Drive Profit


Dirk Beveridge interviews Randy MacLean of WayPoint Analytics on the ultimate profit-based customer segmentation.

Innovate Podcast: The Analytics of Super-Performing Distributors


Dirk Beveridge interviews Randy MacLean of WayPoint Analytics on the analytics and metrics of super-profitable distributors.

Exec Brief #6: New Model For Marginal Accounts


Randy MacLean presents another video in the WayPoint Executive Briefing series with this discussion of creating a new model for marginal accounts.

Exec Brief #5: Identifying High-Potential Accounts


Randy MacLean demonstrates how you can change the nature of your profit line by identifying highly leverage able profitable and unprofitable accounts.

Wholesale / Distribution Basic Math


Randy MacLean talks about the little-known real math behind profit production in a distribution business.

Keep the Best, Then Reform or Get Rid of the Rest


A superior territory has a greater-than-average proportion of profitable accounts. This is the critical factor in territory management.

Using All the Profit Levers


To accelerate profit growth, make sure your company is using all seven of the levers that control profit.

The Problem with Having It All


Most sales operations look for every possible sale, yet that's the road to mediocrity, or worse.

Exec Brief #2: Tilting The Playing Field (Action)


Randy MacLean discusses the secret to sustainable profitability and lays out a proven 6-step strategic road map that will help you take your competitors down.

Where Does Your Business Really Make its Money?


In this 33-minute video, Randy MacLean of WayPoint Analytics shares some of the most important secrets and techniques for evaluating and measuring profit.

Why Does Gross Margin (Almost) Never Correlate to Profit?


Most executives were taught that increasing gross margin would increase profit, yet that's almost never true. Here's why...

Your Most Dangerous Customer


How to recognize the customers most dangerous to your profits